IN TECH: Apple and Ferrari Collaborate on Siri Eyes Free Voice Command Technology

There was a time when people were installing ps3s and xboxes and lcd screens into their cars, has anyone installed an iPadMini or iPad in their car yet??


Maranello, 7 March 2013 – Apple and Ferrari are two top brands, known worldwide beyond their fields. Now they started working together on products. The first result of this collaboration debuted at the Geneva Car Show. The FF, the first Ferrari with 4-wheel-drive, as of today offers voice command to the infotainment system through Siri Eyes Free. Furthermore, passengers in the rear seats of the FF can enjoy films, play the latest video games or navigate on the Internet, thanks to two iPad Mini units integrated in each backrest. When Apple Senior Vice President of Internet Software and Service Eddy Cue joined Ferrari’s board of directors last November, Chairman Luca di Montezemolo said that his experience would become very useful: We’ve now seen the first results in Geneva.

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